In the lead-up to the new NHL season, more and more of the logos from the NHL’s new line of third jerseys are starting to leak to the public in dribs and drabs.
A few weeks ago, we saw the new third jersey concepts for the Bruins, Coyotes, Thrashers, Sabres, Penguins, Sharks, Lightning and Leafs and today, we get black and white drawings of the Senators’ (maybe) and Kings’ new logos.
They both stink.
The Sens’ is just their regular ol’ Senator, slightly meaner looking, and now they’ve added a cape, possibly because they’d like to capitalize on this Batman craze that’s going around right now.
The Kings’ though? Yeesh.
Not good, guys. Why is the font vaguely Japanese? It looks like someone just saw it on the front of an Akira Kurosawa DVD box set and said, “Yes, this is the font for us.”
I don’t know why teams seem to miss the whole concept that simpler is better.